Chances are you've put a lot of money, effort, and old-fashioned hard work into the name that you've chosen for your domain name. Why not take the essential step of trademarking it in order to protect it? Most people do not want others to be able to profit from them, so if you've worked hard at creating a website to match your rand, opt for a trademark. With trademark protection, others will not be able to use your name or one that bears a striking similarity to it in oder to make a profit.
- Here are reasons to go for a trademark:
- You want to protect your top level domains.
- You have a catchy name that might be appealing to others.
- You have a highly profitable company.
- Your business is strictly online, meaning that you rely on the internet in order to profit, and have no offline customer base to fall back on.
Another reason to get a trademark is to protect your named-after-your-company domain name from corporate identity theft. Corporate identity theft refers to people who use a very similar sounding or spelled name in order to take some of your profits. For instance, if your company and domain name is Magic Bean Stalk, without a trademark on the name as well as the domain someone could set up Magic Bean Stick, and try to lure some of your customers to them.