Friday, May 23, 2014

Should You Trademark Your Domain Name?

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Getting your presence established online begins with registering a domain name. Your chosen domain name will become your identity online, which is why it is so important to put plenty of thought into the domain name you choose. Whether you use your name, your nickname, your business name, or a combination of words that is somehow relevant to you, once chosen, it's best to stick with that name - and use various methods of branding in order to drive the point home, so to speak. And once you've chosen your domain name, it might be a god idea to protect it by trademarking it. With a trademark in place, your domain name and its associated name are protected, so if anyone tries to infringe on it in order to profit or simply smear you, you can take legal action.

Chances are you've put a lot of money, effort, and old-fashioned hard work into the name that you've chosen for your domain name. Why not take the essential step of trademarking it in order to protect it? Most people do not want others to be able to profit from them, so if you've worked hard at creating a website to match your rand, opt for a trademark. With trademark protection, others will not be able to use your name or one that bears a striking similarity to it in oder to make a profit.

  • Here are reasons to go for a trademark:
  • You want to protect your top level domains.
  • You have a catchy name that might be appealing to others.
  • You have a highly profitable company.
  • Your business is strictly online, meaning that you rely on the internet in order to profit, and have no offline customer base to fall back on.

Another reason to get a trademark is to protect your named-after-your-company domain name from corporate identity theft. Corporate identity theft refers to people who use a very similar sounding or spelled name in order to take some of your profits. For instance, if your company and domain name is Magic Bean Stalk, without a trademark on the name as well as the domain someone could set up Magic Bean Stick, and try to lure some of your customers to them.

Tuesday, April 15, 2014

Why would I buy bulk URLs?

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One of the constant questions that online marketing professionals receive is why a business would want to purchase bulk URLs. After all, a business only needs one website in most cases – there is really no reason to purchase more than one uniform resource locator to point to that website, right?

Actually, the purchase of bulk URLs has more than one use. First of all, for any small business that is looking to build and maintain an audience on the Internet, bulk URL purchases are sometimes necessary to keep competition away. One of the more effective online marketing procedures to follow in order to decrease the notoriety of competitors is to purchase a URL that is similar to theirs and use that in order to degrade the competition. If your company wants to make sure that no cutthroat competition tries to use this strategy against your website, you may need to buy domain names in bulk that are similar to yours.

Secondly, making a bulk purchase of domain names can also prove profitable for business as a separate income stream. If you have insider information into a certain industry, you may be able to profit off of the sale of registered domain names to companies within that industry. Making a bulk purchase of prevalent keywords within a certain industry is also a well-known tactic for cutthroat competitors – if you know that you are trying to get into an industry, you will need to make your domain name purchases early in order to keep from paying a premium to a third-party later.

In order to keep up with the keywords that are relevant to your industry, and thus the URLs that will be important, you will need the help of a reputable registration site such as There are simply too many names and keywords to keep up with, especially for a small business owner that does not have the capacity to monitor the Internet 24 hours a day, seven days a week. This is the type of service that and other reputable registration companies can provide for business owners who need to protect themselves at the beginning of the website creation process.