I think research is so important when you are on the other side. The side getting information. I used NPD research for my reports when working in the corporate world, and always wondered where NPD or companies like them were getting the information from.
Today, I realized the opinion providers are people just like you and me, and it is so very important that the research companies find the right audience to be opinion providers. If you would like to make a difference and enjoy giving your honest opinions, join the NPD Online Research Team today by signing up and completing your member profile from clicking on the badge below. I sure hope many of you will be the ones providing opinions.